Five years ago, the United Church of Christ produced an ad with a simple message: Jesus doesn’t reject anyone. But when they tried to put it on the air, they were rejected by CBS and NBC. CBS in particular said the following, according to The Boston Globe:
In the letter from the CBS official to the United Church of Christ, the network said it refuses advertising that “touches on and/or takes a position on one side of a current controversial issue of public importance.”
Now, the news comes out that CBS will be airing an ad from Focus on the Family featuring Florida quarterback Tim Tebow and his mother with an anti-abortion message – during the Super Bowl, the most prominent television advertising event of the year. Certainly, Focus on the Family will be “touch[ing] on and/or tak[ing] a position on one side of a current controversial issue of public importance,” no?
Why reject the UCC’s ad, and accept Focus on the Family’s?
